When a brand publishes in the best hours it ensures its growth. Social networks are part of our daily life. Since we wake up we stay connected in some way; Whether by WhatsApp, Facebook, Twitter, Instagram, LinkedIn, or any other social network.
This has benefited us in several ways. For the average user, it is a way to connect with the rest of the world, and for brands, it is an opportunity to make themselves known and reach the right customer.
So if you want to make the most of your brand’s social networks, then you should know what are the best hours to post. So that your content stands out above the rest.
The best times to post on social networks
If you’re wondering if there is a magic schedule that works for all posts, the answer is no.
So how are you going to know the best times to post?
In What is the best time to post on Facebook, Twitter and LinkedIn? We talk about this same topic, but based on trends and data from 2019. As we know, the internet is constantly changing, so all the research in this article is for publishing on social networks in 2020 .
To know what hours and days are best for posting on social networks, we must take into account several things. Since there is no universal table that tells us that “at such time” we must publish on all our networks. Each of them needs special treatment because its users have different needs and habits.
A Facebook user is generally not going to use the social network at the same time as a LinkedIn user.
In addition, it also depends on the sector of your brand. A company that is dedicated to education is not the same as one that is dedicated to selling clothes. For that same reason we see that brands that are already positioned publish at different times, because they already have a community that responds better to certain schedules.
Analyzing and understanding all this helps you have a good social media strategy.
Although each company has its formula for reaching its audience, it is true that there are some schedules that will help you start off on the right foot.
For example, speaking of slightly more general schedules, we have the following are the times when there are the most user traffics in 2020:
On Facebook we have that the best time is Wednesdays at 11:00, and between 13: 00-14: 00.
On Twitter, the best time is earlier: Wednesdays and Fridays at 9:00 a.m.
LinkedIn varies a little more, being on Wednesdays between 8:00 a.m. and 10:00 a.m. , Thursdays at 9:00 a.m. and between 1:00 p.m. and 2:00 p.m. And on Fridays again at 9:00 am.
As you can see, Wednesdays are the best days to post on any of the three social networks. However, the time itself varies between each network.
As we mentioned before, this is just a guide for you, as each situation needs specific actions. So, below we present some slightly more specific information and tips, so you can start conquering social networks.
Best times to post on Facebook
Everyone has Facebook. Even those who were a little resistant to social media have their profile here.
For all that it offers, and for its large number of users, Facebook has become an indispensable social network in a digital marketing strategy. And it is that at the beginning this was not so since this network was oriented to connect university students. Little by little, it was transforming and adding tools that help businesses a lot.
That is why it is essential to learn to use everything that Facebook offers you and to know when is the best time to publish your content.
Previously we mentioned that on Wednesdays at 11:00 and between 13:00 and 14:00 it was a good general schedule. However, when it comes to more specific sectors such as education and technology, things change.
What should you take into account for each sector?
For the consumer goods sector, you must take into account that your audience will have a better reception in their free hours and at their lunch, so on Wednesdays at 1:00 p.m. it is a good time. Similarly, on Fridays, there is usually more commitment.
On the other hand, in the education sector, you would have more audience in the morning when classes start, the same on Wednesdays. At the same time as Saturday afternoons, since on that day, there are usually no classes but they are still attentive to any educational activity.
One of the sectors with the highest range of engagement is the Media sector since most of us tend to enter Facebook every day for almost any reason.
The advantage of this sector is that, due to its type of services, it is a little easier for users to be interested in its content. A clear example of this is public figures. So the best time to post would be Tuesday, Wednesday, and Thursday afternoon, and Friday morning.
The technology sector is another with a large margin to publish. Again Wednesday is the highest point, but throughout the workweek, there is a lot of activity on Facebook. Since people who work with technology use the internet in their jobs to carry out different activities. The recommended schedule would be from 9:00 a.m. to 12:00 p.m., which is the first hours before lunch.
Now, if your company is in the health sector, you should know that the working hours also apply. Usually from 9:00 a.m. to 12:00 p.m. is a good time to post content. Wednesday continues to dominate the largest amount of commitment, however, in this case, it can work any day from Monday to Friday.
As we mentioned before, these hours do not need to be followed “strictly”, since each company has its own situation and public. There are tools that help you measure the time when your customers have the most committed to your brand.
For example, Metricool offers you statistics that show you the growth of your page; gender of your followers, their age range, and the activity of your posts. You can also generate reports; however, this option is only available for Premium accounts.
And do not forget that Facebook has its own tools to view the statistics of your content, in addition to which you can contact the technical support of Facebook in case any problem arises in the process.
Best times to post on Twitter
The way of using Twitter is very different from that of Facebook, and therefore you need different strategies.
Just as it has happened with many social networks, there was a time when Twitter was much easier. Twitter microblogging was very personal, express. The content was consumed at the time and from there it was lost at the beginning, so the space for the brands was a little more limited.
Today Twitter has evolved quite a bit. From “fav” we move on to “like”, from micro-texts we evolve to “threads” and the more frequent use of multimedia.
All these changes have allowed companies to use new and better marketing strategies for Twitter.
But what is the best time to post on Twitter? Can you do the same as with Facebook?
We already talked about that the best Twitter schedule was at 9:00 am on Wednesdays and Fridays. But as you can imagine, the hours vary depending on the sector.
For example, when it comes to the consumer goods sector on Twitter, we see that there is a big difference from Facebook. Since the best time to post and chat with your followers is on Sunday, from morning until 5:00 p.m.
If your company is dedicated to consumer goods, you should pay special attention to managing the mentions of your followers. Since they will usually try to communicate with you through Twitter.
As for the education sector, we see less activity in the week, but we see more activity on Saturday afternoon. Students are more willing to interact that day, and the same goes for candidates.
Now Twitter has become home to many opinion leaders who chat on various topics all the time. At almost any time of day, we can find opinions on anything. If it is a newspaper, its frequency must be dependent on the news that comes out in the day.
So the publishing margin for media-focused businesses is very wide. We recommend using tools such as Sproutsocial , Metricool, and Twitter Analytics to get a better idea of what the best time is, which would generally be from Monday to Friday between 8:00 and 13:00.
As for the technology sector community, it is especially active on Twitter. On weekdays during business hours, you can get a good level of commitment.
And what else should you know about Twitter?
One of its main characteristics is being able to create conversations. Many of the topics of the moment are generated and discussed on Twitter. That is why it is not just about advertising and now, but to generate valuable content that your audience can appreciate and from which you can generate such conversations.
Imagine Twitter as if it were a global chat. So you will be a few steps closer to being able to get the most out of this social network.
The format that most users consume on the internet is video. Twitter allows you to upload videos and share them. Although at first it seemed that the video does not have much relevance in a microblogging social network, the truth is that it does. So we recommend adding this format to your content list.
Twitter is a very powerful social network if you apply the correct strategy.
Best times to post on LinkedIn
LinkedIn is a social network focused on connecting professionals and companies.
Many users create their profiles in order to upload their work experience and thus improve their personal brand. However, not everyone gets enough out of it.
LinkedIn has a more specific audience than Facebook and Twitter. Therefore, the same strategies and the same publication schedules do not apply. This is so because this social network has a more serious personality.
All content that goes to LinkedIn has to be valuable, it has to contribute to your community. Unlike Twitter, which is more informal, on LinkedIn you have a space where users expect information that is useful to them in some way.
LinkedIn hours are a little more general because of their format. For this reason, most sectors can coincide in the ideal publication times.
So what are the best times to post to LinkedIn?
LinkedIn users have a higher degree of commitment during business hours, between 8:00 and 14:00 , but it can be extended until 16:00 depending on the response from your community. While weekends are the days when the fewest users are active.
The best thing for LinkedIn is to use the working hours of your sector, then analyze the behavior of your audience, see what time they react best to your publications and make the necessary adjustments. Because it is a very particular social network, a little more personalization is needed when generating a strategy.
When published at the right time you get incredible results.
Even if you have a lot to offer your target, if you don’t “put it on the table” at the right time and place, they may miss it. That is why we wrote this article so that you can have a small guide to what hours are best depending on each situation.
It’s also essential to analyze the results once you test these schedules because there will always be a few small adjustments you can make. Each case is special and paying attention to detail is the key to many successful brands.
And now that you have the necessary tools to publish at the best time, remember to pay attention to the small details of your campaign, in order to avoid any crisis on your social networks.
The Internet is constantly evolving, as is digital marketing. That is why we must pay special attention to these changes, to adapt to trends, innovate and thus conquer the internet
Working as a Digital marketing manager in India handling online product launches from scratch. My expertise comprises of SEO ( Off & On-Page ). SEM (Google Ads, Quora Ads, LinkedIn Ads, Amazon Ads ), Social Media Marketing, Graphic designing, Content Marketing Plan developer, Email Marketing expertise with best open rates, Affiliate marketing channel operations with High ROI's,
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